Follow the Signs to San Diego
San Diego never fails to bring out your bright side. Come soak in our laid-back and fun-loving vibe while you unwind poolside, at the spa, on the beach or even on the golf course at one of the area's many great hotels and resorts. A lively culinary scene has foodies flocking for fresh experiences. The many world-class attractions provide endless family fun and arts and culture abound. Plus, our dynamic downtown is home to nightlife that's as vibrant as the destination. Yes, with 70-miles of beaches, friendly people and awesome weather, happiness is calling from San Diego.
Extensive wildlife makes San Diego a true playground of discovery for animal lovers. From lime-green parrots to the sea lions, the region is a biodiversity hotspot.
The Diverse terrain of San Diego makes for a unique pool of habitats. Don’t miss Torrey Pines State Natural Reserve, kayaking in La Jolla or Anza Borrego Desert State Park.
From the first modern triathlon in 1974 to the original Rock ‘n’ Roll Marathon 24 years later, San Diego has always been a place where fitness and fun go hand in hand.
Learn about the beginnings of California at Cabrillo National Monument, where Juan Rodríguez Cabrillo’s historic 16th-century landing took place.
Barrio Logan, home to 300 artists, is one of San Diego’s most vibrant cultural districts and a true hidden gem of a neighborhood. Explore the innovative art exhibitions and authentic cultural experiences.
San Diego has become a nucleus of hot spots to dine. Baja chefs like Javier Plascencia of Romesco Mexiterranean Bistro now have San Diego locations, resulting in the super-trendy Cali-Baja dining.
La Jolla is the center of San Diego’s coastal elegance. It’s home to the architecturally beautiful La Valencia Hotel, a renowned hideout of the rich and famous, as well as trendy and upscale boutique shops.