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Follow the Signs to San Diego

San Diego never fails to bring out your bright side. Come soak in our laid-back and fun-loving vibe while you unwind poolside, at the spa, on the beach or even on the golf course at one of the area's many great hotels and resorts. A lively culinary scene has foodies flocking for fresh experiences. The many world-class attractions provide endless family fun and arts and culture abound. Plus, our dynamic downtown is home to nightlife that's as vibrant as the destination. Yes, with 70-miles of beaches, friendly people and awesome weather, happiness is calling from San Diego.

Friends of all shapes and sizes
Extensive wildlife makes San Diego a true playground of discovery for animal lovers. From lime-green parrots to the sea lions, the region is a biodiversity hotspot.
Naturally amazing
The Diverse terrain of San Diego makes for a unique pool of habitats. Don’t miss Torrey Pines State Natural Reserve, kayaking in La Jolla or Anza Borrego Desert State Park.
Athletic adventures
From the first modern triathlon in 1974 to the original Rock ‘n’ Roll Marathon 24 years later, San Diego has always been a place where fitness and fun go hand in hand.
Birthplace of California
Learn about the beginnings of California at Cabrillo National Monument, where Juan Rodríguez Cabrillo’s historic 16th-century landing took place.
Hidden hub of art
Barrio Logan, home to 300 artists, is one of San Diego’s most vibrant cultural districts and a true hidden gem of a neighborhood. Explore the innovative art exhibitions and authentic cultural experiences.
Cali-baja fresh
San Diego has become a nucleus of hot spots to dine. Baja chefs like Javier Plascencia of Romesco Mexiterranean Bistro now have San Diego locations, resulting in the super-trendy Cali-Baja dining.
A little luxury
La Jolla is the center of San Diego’s coastal elegance. It’s home to the architecturally beautiful La Valencia Hotel, a renowned hideout of the rich and famous, as well as trendy and upscale boutique shops.
When the sun goes down
The historic Gaslamp Quarter is the nightlife and entertainment capital of San Diego. Top EDM DJs spin tunes for packed houses at places like Bassmnt and the 40,000-square-foot brand-new Parq.